Intense customer loyalty isn’t just for companies like Apple and Harley-Davidson.  Today, all sorts of organizations and companies are competing to transform mere customers into vigorous communities of support.  That spells even greater competition for non-profit arts & cultural organizations.  In this webinar, Matt Lehrman shares 5 essential strategies to grow audiences and and sustain your patrons' fervent support.  The rules of allegiance for your ticket buyers, subscribers, member and donors are changing.  If you’re not diligently pursuing your Patrons’ loyalty, someone else surely is.

Matt Lehrman, whose keynote talk at the ACSO conference challenged attendees to grade “How Relevant is My Organization?”, leads Audience Avenue, a national consulting practice that helps arts & cultural organizations innovate on topics of strategic planning, community engagement, and audience development.