ACSO Webinars

ACSO webinars are 60-to-90-minute online workshops or presentations covering an array of topics from fundraising to development to governance. Webinars are either no cost or deeply discounted for ACSO members.

Need help registering? Email [email protected].

The following upcoming webinars are programmed for the 2022-23 season. 

THURSDAY, FEBRUARY 23, 2023 | 12 PM - 1 PM PT

Building a Fundraising Board

Presenter: Catherine Heitz New, Executive Vice President, RSC Fundraising

FREE for ACSO Members, $30 for not-yet-members.

Register Now

There’s often talk about “building a fundraising board” and how an arts organization should go about it. Most organizations want and need a better solution, and frankly, many board members want to be involved in fundraising, but there are a lot of barriers. Recognizing this, Executive Vice President Catherine Heitz New, will lead us through RSC’s fundamentally-sound philosophy for fully integrating the entire board into the fundraising program.

About Catherine Heitz New

An accomplished nonprofit leader whose clarity of vision and innovation have helped dozens of organizations achieve significant growth, Catherine Heitz New has more than two decades of experience in the nonprofit sector.

Heitz New has consulted with organizations across the country to conduct successful annual, capital, endowment and major gift campaigns. Her coaching approach blends active learning with guided implementation of best practices to realize immediate results while building long-term capacity.

Prior to joining RSC, Heitz New served as the Chief Advancement Officer and Deputy Director of the country’s first arts council in Winston-Salem, North Carolina. She led The Council’s successful Comprehensive Campaign for the Arts, raising more than $30 million to build the Milton Rhodes Center for the Arts, a five-block multi-disciplinary arts facility in the heart of downtown Winston-Salem. The campaign also founded The Arts Council Endowment Fund and established Winston-Salem as The City of Arts & Innovation through a public-private branding initiative. The final phase of the campaign was completed with a $1 million matching challenge from the prestigious Kresge Foundation that partnered The Council with city and county government to leverage additional regional support.

Prior to The Council, Heitz New worked with the City of Charleston Mayor’s Office of Cultural Affairs, PURE Theatre, and as a consultant to various non-profits, including colleges, community foundations, professional development groups, and arts organizations.

An expert in advocacy and government relations, Heitz New has secured local, state and federal funds for the arts including grants and dedicated revenue streams. Highlights include increasing allocations for the North Carolina Arts Council, securing federal Department of Transportation funds for building projects, and enacting revenue-generating legislation on the local and state level.

An active and dedicated volunteer, she has served as the President of the Junior League of Winston-Salem and as a Board and Executive Committee Member of Arts North Carolina, Piedmont Craftsmen, the State Political Action Committee of the Junior Leagues of North Carolina, Triad Academy, and DASH Young Professionals.

A lifelong learner who graduated summa cum laude from the College of Charleston with Bachelor degrees in Arts Administration and Fine Art, she is also a graduate of Leadership Winston-Salem and was named one of the Triad Business Journal’s 40 Leaders Under 40.


WEDNESDAY, MARCH 8, 2023 | 1:00 - 2:15 PM PT

Building Orchestra Audiences and Relationships with Latinx, Hispanic, and Spanish-Origin Communities

Presenter and Moderator: Marian Liebowitz, DMA
Panelists: Mark Alpízar, Music Director at Vermont Youth Orchestra Association; Jimmy Cuellar, Artistic Director of Mariachi Garibaldi de Jaime Cuellar; Kareli Montoya, Artistic Director of Ballet Folklorico de Los Angeles, Scott Seaton, Music Director of the North State Symphony; Kay Walvoord, President & CEO of Holland Symphony Orchestra

FREE for ACSO Members, $30 for not-yet-members

Register Now

Calling All Orchestras! Reaching YOUR Latinx community may be easier than you think! Join Marian Liebowitz, DMA and a panel of conductors, artists, and orchestra managers as we take a 360° review of strategies that are working. Learn about repertoire selection, guest artists, funding initiatives, marketing, and the long-term ripple effects of audience development. Whether you are part of a professional, regional, collegiate, youth, or community symphony, this webinar will give you tools to diversity your audience, develop an accessible concert experience, and create meaningful long-term relationships.

About the Presenters

Marian Liebowitz builds bridges between performers, venues, and resources to create maximum community enrichment. Winner of the U.S. State Department/Kennedy Center 1997 Artistic Ambassador Competition, Marian Liebowitz’ interest in Latinx ensembles and engagement was sparked during twelve years of touring Latin America as a solo clarinetist and NPO consultant under these auspices. During a 35-year tenure at San Diego State University, she created some of the first music entrepreneurship courses at a U.S. university. In 2013, she founded Marian Liebowitz Artist Management whose roster includes Ballet Folkorico de Los Angeles, Mariachi Garibaldi de Jaime Cuéllar, and Jarabe Mexicano who all perform as guest artists with symphony orchestras nationwide. 

Mark Alpízar is the music director of the Vermont Youth Orchestra Association and is currently a regular guest conductor of the Holland Symphony in Michigan, the conductor for three-time Grammy Award-winning Mariachi Garibaldi de Jaime Cuéllar, and the cover conductor of the Alabama Symphony. Prior to his move to Vermont, he was the assistant conductor of the Cleveland Pops Orchestra, Cleveland Pops Youth, the American Youth Symphony, the National Repertory Orchestra, and the Long Beach Symphony Orchestra. In addition to his professional positions, Alpízar was instrumental faculty at Lake Erie College in Northeast Ohio and conducting faculty at CSU Long Beach’s Bob Cole Conservatory of Music. Committed to music education, Alpízar was the music director of the Four Seasons Youth Orchestra in Orange County for seven seasons. 

Composer, arranger, multi-instrumentalist, and three-time Grammy Award Winner, Jimmy Cuéllar began his mariachi career at a young age alongside his father Jaime Cuéllar. He was a founding member of the young ensemble, Mariachi Garibaldi de Jaime Cuéllar. Now in its 26th season, and himself the Artistic Director, Mariachi Garibaldi de Jaime Cuéllar tours nationwide including several annual tours with partner ensemble, the world-famous Ballet Folklorico de Los Angeles. Jimmy has created charts for mariachi with orchestra that they have performed with the Stockton Symphony, the North State Symphony, the Holland Symphony, and the Culver City Symphony.

Kareli Montoya is the Artistic Director of Ballet Folklorico de Los Angeles who catapulted to international fame when they danced at the 90th Annual Academy Awards in celebration of the Pixar movie, Coco. Founded in 2011, BFLA has worked on stage with Grammy Award winners Lila Downs, Pepe Aguilar, Mariachi Divas and Mariachi Camperos. She has a vibrant collaboration with Mariachi Garibaldi de Jaime Cuéllar , with whom BFLA tours four shows throughout the season. She has also choreographed work for her dancers plus orchestra, both in collaboration with MGJC, but also stand alone choreographies with works already in the Latinx Orchestra canon. Prior to her work with Disney Studio, Kareli was nationally recognized as the “Mexican Bell” for her performance and choreography in a partnership with Mitu Network and Mariachi Garibaldi’s deJaime Cuéllar’s remake of “A Tale as Old as Time” which has become a viral video with over 15 million views. 

Scott Seaton has garnered acclaim for his dynamic performances, innovative programming, and community and youth outreach and is music director of the North State Symphony in Northern California and artistic director of Signature Symphony in Tulsa. He is also principal conductor of the Veridian Symphony Orchestra. Since his international debut in 2007 with the Orchestre Philharmonique du Luxembourg, Seaton has conducted orchestras spanning North America, South America, and Europe. Seaton won the 2011 INTERAKTION competition and was given the opportunity to conduct an orchestra composed of all of Germany’s top orchestras. Seaton is an enthusiastic advocate of contemporary music conducting numerous premieres in recent years along with curating programs and championing music by living composers. He holds a Doctor of Musical Arts from Université de Montréal, a Master of Music from the New England Conservatory, and a Bachelor of Music from Vanderbilt University. He has also studied at Tanglewood and the National Conducting Institute sponsored by the National Symphony Orchestra. 

Kay Walvoord has a Master of Music Degree in Oboe Performance from University of Illinois and was a Muskegon Michigan native. She played professionally in the Jacksonville Symphony as principal oboe and taught at Jacksonville University following grad school. After leaving Jacksonville, she played in several orchestras in the Chicago area and then moved to Michigan. She was principal oboe in West Michigan Symphony and English Horn in Grand Rapids Symphony. Since being in Holland, she founded the Holland Area Youth Orchestra and then was part of the group that founded Holland Symphony in 1990. She served on the board as president and in 2001 became its first Executive Director. The title was changed to President & CEO. Walvoord is the only employee with a staff of nine part-time people. The HSO Board has 22 members who serve three-year terms. HSO has teams made up of board, staff, and community members. The teams include Artistic, Audit, Board Development, Finance, Marketing & Resource Development, Outreach/Education, Executive, and Diversity/Equity/Inclusion/Access. HSO has a budget of $400K plus four small endowment funds. The Orchestra has approximately 65 regular members plus substitute musicians.