Note from ACSO: Our membership network is full of incredible people with a wealth of life experiences, talents, and diverse perspectives and backgrounds. We want to share their insights, points of view, and wisdom with all of you, as well as raise the voices of individuals who are making a difference for the classical music field. Our guest blog series features people from different communities throughout California and the western region, from different sizes and types of classical music organizations, and with different jobs and responsibilities. They will share what they have learned, express their opinions about the sector, and ask challenging questions that will help us shift our thinking and be better advocates for this art form that we all love.

Don't Be Afraid to Break Old Habits
   
I’m someone who loves a challenge, whether it’s learning to conduct a new work or bench pressing 150 pounds. Yes, me. Just shy of 110 pounds was *challenged* recently by my trainer to do just that. While it was difficult, and didn’t think I could do it, I did. It was quite life affirming and opened a whole new mental and physical avenue for me.
   
Was I afraid? Yes. The thought of pulling something (or worse breaking something) was first and foremost. The thought of doing something that might threaten my career was very real. But, I decided I need to do this, and boy I’m glad I did. Not only did this newness inspire me to hit the gym more, it challenged me to think differently about HOW I go to and experience the gym.
   
You might be thinking, "What on earth does this have to do with anything music related?" A whole lot actually.
   
Oftentimes, we, as musicians, music directors, executive directors, boards, get stuck in a rut. We let our creative muscles atrophy.
   
We—and I count myself in the “we”—are in the habit of repeating our successes, even if they become less successful and stale over time. Season in and season out, presenting and doing the same thing year after year. This is a habit we need to break.
   
Are we challenging ourselves to offer new experiences or seizing different opportunities to connect to our audiences or new audiences in different ways?
   
If we want reach new audiences and stay relevant to our communities, we, as creative organizations and musicians, need to make this a priority. Much like I took on lifting 150-pound weights, we need to have the confidence to lift the giant weight of doing things in more creative and inventive ways.
   
I feel strongly that our arts organizations should serve our communities, and this may mean we need to think and present music differently. Let’s embrace a new “spirit of creativity” that is meaningful to these communities. In my position of Music Director of the Fresno Philharmonic, and as I approach my third season, there is even more momentum to instill this “spirit of creativity” to all that we do. Little by little, program by program.
   
Always thinking creatively and assessing if there is a rut can be exhausting and unnerving. It can be hard to be honest and even harder still to accept what you find. 
   
Think of it this way: Say there is a new restaurant in town, but you always had good food at one that you often frequent. You’re hungry and you want to eat, but the thought of being disappointed at a new place is making you avoid something new. So, instead of going to the new restaurant and having some potentially exciting new food, you go to the same old, same old. Did you eat? Yes. Was it good? Yeah, perhaps, but not exciting. However, would you have found a new place to go to and had a new experience? No. (And, for the record, I would always try the new place; I’m a foodie through and through!)
   
The mark of a good and successful business is its ability to adapt and grow, change and challenge itself. And I firmly believe music is a creative business. As arts leaders, we MUST continue to push our creativity and bring in new ideas!
   
I truly believe that those in artistic leadership roles should be the role models for our musicians, our boards, our audiences. The fear of failure or experiencing something unsuccessful should not be our first thoughts, and truthfully, they often are. We need to stop looking at change as being a disruptive impediment. We must expand our thinking beyond our monetary value and place the lasting impact in our communities squarely in the driver’s seat.
   
Don’t worry, I’m not recommending we throw all caution to the wind. I’m just encouraging you to do something, try something different and challenging. No matter how small All it takes is one step. Like we did in Fresno. One small change had a huge impact!
   
In Fresno, we had a “Meet the Artist Luncheon” series. It was held at the same place and in the same way year after year. While it was attended, the event started to feel stagnant and was not relevant to the dynamic changes that were taking place on stage.
   
So, we decided to try a new approach. Thanks to my awesome staff – Stephen Wilson and Annie Schmidt – we started holding our luncheons in places in the community that were relevant to what was happening on stage. We formed new alliances and partnerships with these spaces and organizations, opening up and expanding our reach and making many new connections. The result has been overwhelmingly positive.
   
We broke the habit of always falling back on what we knew, we challenged our creative muscles, and we had a fabulous work out -- and the rewards have been wonderful!
   
About the Author: Rei Hotoda, the newly appointed Music Director of the Fresno Philharmonic, is rapidly becoming one of America’s most sought after and dynamic artists. She has appeared as a guest conductor with many of today’s leading ensembles, including the Symphony Orchestras of Baltimore, Chicago, Dallas, Edmonton, Jacksonville, Utah, Toronto, and Winnipeg, as well as the Civic Orchestra of Chicago and the St. Louis Symphonies, among others. She most recently made her conducting debuts with the Nashville and Asheville Symphonies. Read more here.

Note from ACSO: The author of this blog, Leslie Schlussel, is ACSO's Summer 2018 Conference and Membership Intern and her internship is supported by a grant from the Los Angeles County Arts Commission. She is entering her senior year at UCLA, majoring in Music Performance with a minor in Music Industry. She aspires to be a professional horn player in a symphony orchestra as well as work in arts administration.

What is my role as a classical musician in today’s world? In what ways can I help protect orchestral music’s integrity and further its efforts to address audiences’ evolving needs and expectations?

Sharing the latest developments and changes in the professional lives of our members. This edition covers announcements made spring and summer of 2018.

Individuals

The Santa Rosa Symphony has announced four new appointments to its board of directors. They are Marty Behr, Betty Ferris, and Jacki Reinhardt of Santa Rosa, and Andrew Lewis of San Francisco. 

The Association of California Symphony Orchestras (ACSO) announced today that the San Diego Youth Symphony and Conservatory is the recipient of the 2018 Kris Sinclair Leadership Award for its Community Opus Project, a music education program for elementary students.

This award is named after Kris Sinclair who was the executive director of the ACSO for 31 years and is given to an ACSO Organizational Member that demonstrates recent and measurable leadership initiatives by its staff and/or board in one or more of the following areas: finance, governance, staff development, audience development, education, or community engagement.

It is an honor and pleasure to officially welcome you to the 2018 Annual Conference – the first of many events leading up to our 50th Anniversary celebration next year. Look for special programs and activities to take place over the next twelve months as we celebrate this milestone.

We applaud our members from across the state and region for the work you do in your communities, and we are especially grateful that you made the journey to Sacramento to help us kick-off ACSO’s year-long anniversary celebration.

National Endowment for the Arts (NEA) Chairman Jane Chu has approved more than $80 million in grants as part of the NEA’s second major funding announcement for fiscal year 2018.  Included in this announcement is an Art Works grant of $15,000 to the Association of California Symphony Orchestras (ACSO).

“The variety and quality of these projects speaks to the wealth of creativity and diversity in our country,” said NEA Chairman Jane Chu. “Through the work of organizations such as the Association of California Symphony Orchestras, NEA funding invests in local communities, helping people celebrate the arts wherever they are.”

The California Arts Council announced its plans to award $25,500 to ACSO as part of its Statewide and Regional Networks program. The Statewide and Regional Networks program is rooted in the California Arts Council’s commitment to supporting arts service organizations reflective of California’s diverse populations. The program provides general operating grants for arts service organization networks with regional or statewide reach. Arts service organizations serve as networks to provide specialized, practical services for artists, arts organizations, and cultural communities.

ACSO is one of 43 grantees chosen for the Statewide and Regional Networks program. The award was featured as part of a larger announcement from the California Arts Council.