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11 ACSO Members Receive Almost $300,000 in California Arts Council Grants

On June 23, the California Arts Council (CAC) announced its first round (Cycle A) of grant awards for 2022, awarding more than $31.1 million across 1,172 grants in project and operational support for nonprofit organizations and units of government throughout the state of California. Cycle A's award marks the largest annual investment in the California Arts Council's 46-year history.

The decision, approved by the Council at its virtual public meeting on May 12, awarded grants across seven different program areas within Cycle A, focusing on the CAC’s efforts to address geographic equity, enable autonomy and sustainability for smaller organizations, and grow the strength of local arts agencies and their partnerships. See the full announcement here.

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Thank You to our 2020/2021 Donors!

As 2021 comes to a close, it is a time to pause and reflect on the challenges and wonderful changes that have happened to our industry this year, not least of which is that orchestras are once again performing live and creating music for their communities.

Here at ACSO, we are so proud of the services and support we have provided to orchestras, and we could not have done it with out our generous funders, sponsors, and donors who believe in our mission and work.

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ACSO Members Share Their "Coming Together, Breaking Through" Stories

Leading up to the ACSO 2021 Annual Conference Online, we asked members to share their "Coming Together, Breaking Through" stories about how their orchestras brought people together to find support, healing, and inspiration during the global pandemic. 

We compiled written and video responses submitted by ACSO members from All Seasons Orchestra, Folsom Lake Symphony, Mainly Mozart, Sacramento Philharmonic & Opera, and San Diego Youth Symphony. Their answers truly depict the dedication to providing music and connection for their communities. Read and enjoy!

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ACSO Annual Festivals Guide: Music Festivals Return to Live Performance in California and Nevada

Festival season has returned in 2021! As vaccination rates continue to climb and COVID cases continue to fall, our festival members are getting back to work producing safe live events in beautiful places. From June into the fall months, the western United States is once again alive with festivals. Artists from all over the world are coming back to picturesque California and Nevada communities to experience a unique blend of music-making, camaraderie, and fun. The Association of California Symphony Orchestras (ACSO) is pleased to announce this summer's live offerings from our festival members, highlighting a vital and vibrant way for artists and audiences alike to deeply engage in classical music.

No two are exactly alike, yet each share one common thread: a love and respect for composers, musicians, and the communities in which they are rooted. There are many opportunities to experience world-class performances and connect with the artists who bring these great works of art to life.

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Guest Blog - Making Lemonade: Local Advocacy During a Pandemic

By Anna James Miller, Executive Director, San Luis Obispo Symphony

After over a decade in arts leadership roles in Washington State, I became captivated by California’s Central Coast and decided to take the plunge and relocate my family. In February 2020 I accepted the role of Executive Director of San Luis Obispo Symphony. Like most, I had absolutely no idea that a global pandemic was merely weeks away from shattering our industry and the livelihoods of thousands in our field.

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Guest Blog: Expanding the Canon

Expanding the Canon by Katie Pieschala

Note from ACSO: The author of this blog, Katie Pieschala, was ACSO's 2020-2021 Program and Membership Intern and her internship was generously supported by a grant from the Los Angeles County Department of Arts and Culture.
   
In recent years, the classical music field has become increasingly anxious about its relevance. Music magazines and newspapers sound the death knell of the art form and executives wring their hands as their audience numbers decline. While some of this fear is overblown -- do we really believe that orchestras are exclusively populated by octogenarians and destined for imminent extinction? -- classical music is currently not nearly as culturally significant as it has the potential to be. As a young composer and performer, I believe the key to the growth of this field is expanding the canon, using fresh perspectives to reinvigorate existing audiences and engage new ones. We can begin this work re-examining our perception of excellence in classical music.

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Guest Blog: Student-Led Musical Creativity Encourages Hospital Staff

Student-Led Musical Creativity Provides Pandemic Encouragement for Hospital Staff
Amber Joy Weber, Deputy Director, San Diego Youth Symphony

When I reflect on the past year, my thoughts center on healthcare staff - particularly my husband, Mark Weber. As a hospital chaplain during a pandemic, he and his team have been key to supporting not just patients and families, but also their hospital colleagues - from ICU nurses to respiratory therapists to environmental services - who have experienced waves of frustration, fear, and grief. My husband launched multiple grassroots campaigns, resulting in collecting over 1,000 cell phone chargers for patients, over 600 handmade scrub caps for hospital staff, and even pay-it-forward “donations” for staff to get coffee. It is his responsibility and his nature to provide hope to others, both tangible and emotional, and I have found that it has been mine to encourage him.

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ACSO Members Receive $265,000 in February 2021 NEA Grants

The National Endowment for the Arts (NEA) announced $27.5 million in grants as part of its first major funding announcement for fiscal year 2021.

“Grants from the NEA support ACSO's vision of a California classical music landscape that is vibrant, healthy, diverse, and connected to the communities it serves. Especially in challenging times, the NEA is truly the lifeblood of the arts in our country,” said ACSO Executive Director Sarah Weber.

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Up and Down the Scale: October 2020 through January 2021

We are excited to share some of the latest developments and changes in the professional lives of our members. This edition covers announcements made October 2020 through January 2021. If you want to share the administrative, board, or staff member happenings at your organization, send announcements or press releases to [email protected]

INDIVIDUALS
Brynn Albanese stepped down as the Concertmaster of the San Luis Obispo Symphony. Associate Concertmaster Emily Lanzone will replace her in the role.

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Leading During Uncertain Times: Words of Wisdom from ACSO's 2020 Award Winners

This past September, the Association of California Symphony Orchestras (ACSO) announced the 2020 winners of the inaugural Executive Leadership Award, the inaugural Emerging Professional Award, the fourth Kris Sinclair Leadership Award, and the 24th Most Valuable Player (MVP) Volunteer Awards.

As a turbulent year comes to a close, and as we are still navigating the challenges brought on by a global pandemic and engaging in social and cultural changes to promote equity in our field, we asked our award winners to reflect on and answer the question: How do you lead during uncertain times?

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#RestartArtsCA Awareness Campaign Toolkit Now Available for Download

We are pleased to announce that the toolkit for the Statewide Arts Awareness Campaign - #RestartArtsCA - taking place the week of December 7, is now live and available for you to download here.

ABOUT THE TOOLKIT
This toolkit contains sample press release, talking points, social media posts and graphics for you to use for the first phase of the #RestartArtsCA campaign, which is focused on storytelling and data as a means to drive home the necessity of obtaining state guidelines to reopen the arts and culture sector. Please share the content you see in this toolkit with your networks on social media channels, and feel free to adapt it to your particular voice, to spread awareness about the #ReStartArtsCA campaign.

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Thank You to Our 2019/20 Donors!

This is the season when we take time to pause, reflect, and give thanks. And here at ACSO we are thankful for our generous funders, sponsors, and donors who have supported us during an extraordinary and turbulent year.

Thank you to all these wonderful individuals and organizations that have donated to and supported ACSO’s mission and programs.* Your generosity has allowed us to do our work to provide leadership and resources to classical music advocates and organizations.

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Up and Down the Scale: June through October 2020

We are excited to share the latest developments and changes in the professional lives of our members. This edition covers announcements made June through October 2020. If you want to share the administrative, board, or staff member happenings at your organization, send announcements to [email protected]

Individuals

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ACSO Announces 2020 Award Recipients

The Association of California Symphony Orchestras (ACSO) is pleased to announce the winners of the inaugural Executive Leadership Award, the inaugural Emerging Professional Awards, the fourth Kris Sinclair Leadership Award, and the 24th Most Valuable Player (MVP) Volunteer Awards. ACSO’s annual awards program recognizes remarkable individuals and organizations within ACSO’s membership network for their meaningful contributions to the orchestra field. 

Kris Sinclair Leadership Award: Auburn Symphony
Executive Leadership Award: Stephen Wilson, President & CEO, Fresno Philharmonic
Emerging Professional Award: Tara Aesquivel, Executive Director, American Youth Symphony
Emerging Professional Award: Connor Bogenreif, Manager of Operations & Education, Long Beach Symphony
MVP Volunteer Award: Dr. Jay Fiene, Board of Directors, San Bernardino Symphony Orchestra
MVP Volunteer Award: Mary Ann Orr, Board of Directors and League Member, Santa Cruz Symphony





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Guest Blog Series: Reflections on A Year of Women

Reflections on A Year of Women
Tara Aesquivel, Executive Director, American Youth Symphony

 The American Youth Symphony adopted a theme for its 2018/19 season: The Year of the Woman. It started as an idea for one concert -- a program comprised entirely of female composers. 

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Ten Classical Music Social Media Accounts to Follow in 2020

It's a new year so you may have just gone on a spree of unfollowing and defriending to clean up your social media house and start fresh. Now are you ready to spruce up your feed for 2020 with some new content? Are you looking for some insight, humor, or new ideas? ACSO has you covered! Our own social media guru, Anthony Crespo, has rounded up a few people and organizations (in no particular order) within our membership network that have taken classical music social media content to the next level. You are guaranteed to find something that will make you laugh or challenge your perspective. You may even be inspired with ways to liven up your own content. And you will definitely be reminded why the orchestra/classical music field is a great place to work. Do you have suggestions about other classical music social media accounts that we should be following? Email Anthony to let him know.

1. North State Symphony
Instagram: @northstatesymphony
This orchestra from northern California maintains a very active Instagram account with photos and videos from concerts and outreach events. And no one has more fun than their staff team. They even make a simple day in their administrative offices look like a party. You may already know the North State Symphony from their viral “Stravinsky Firebird Scream” video back in 2017.

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Guest Blog Series: The Kids Are Alright by Alana Richardson

Note from ACSO: Our membership network is full of incredible people with a wealth of life experiences, talents, and diverse perspectives and backgrounds. We want to share their insights, points of view, and wisdom with all of you, as well as raise the voices of individuals who are making a difference for the classical music field. Our guest blog series features people from different communities throughout California and the western region, from different sizes and types of classical music organizations, and with different jobs and responsibilities. They will share what they have learned, express their opinions about the sector, and ask challenging questions that will help us shift our thinking and be better advocates for this art form that we all love.
   
The Kids Are Alright
Alana Richardson, Director of Education, Tucson Symphony Orchestra




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Guest Blog Series: Community and Continuance for Small Budget Orchestras by Donald Marshall

Note from ACSO: Our membership network is full of incredible people with a wealth of life experiences, talents, and diverse perspectives and backgrounds. We want to share their insights, points of view, and wisdom with all of you, as well as raise the voices of individuals who are making a difference for the classical music field. Our guest blog series features people from different communities throughout California and the western region, from different sizes and types of classical music organizations, and with different jobs and responsibilities. They will share what they have learned, express their opinions about the sector, and ask challenging questions that will help us shift our thinking and be better advocates for this art form that we all love.
   
Community and Continuance for Small Budget Orchestras
Donald Marshall, President, Downey Symphonic Society   

One of ACSO’s many admirable features is the support it gives small budget orchestras (SBOs) like mine, the Downey Symphony Orchestra (DSO). To an extent, all orchestras share the same challenges and opportunities, though on different scales and with different resources. But SBOs have to be especially close to the communities that they serve and that sustain them.  


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Guest Blog Series: So…What Exactly is a Youth Orchestra? by Cheryl Marvin

Note from ACSO: Our membership network is full of incredible people with a wealth of life experiences, talents, and diverse perspectives and backgrounds. We want to share their insights, points of view, and wisdom with all of you, as well as raise the voices of individuals who are making a difference for the classical music field. Our guest blog series features people from different communities throughout California and the western region, from different sizes and types of classical music organizations, and with different jobs and responsibilities. They will share what they have learned, express their opinions about the sector, and ask challenging questions that will help us shift our thinking and be better advocates for this art form that we all love.
   
So…What Exactly is a Youth Orchestra?
Cheryl Marvin, Executive Director, Conejo Valley Youth Orchestra    

People often assume they know what a youth orchestra is simply by the words “youth orchestra." While “youth orchestra” or “youth symphony” may seem self-explanatory, misunderstandings even among the musically inclined are surprisingly common.
   
It is often assumed that a youth orchestra is synonymous with a local school orchestra, but a youth orchestra is a different animal entirely. To borrow from sports jargon, youth orchestras can be thought of as the “minor league” when compared to professional orchestras, the “major league.” 
    
It is true that youth orchestras work with young musicians, typically ranging from pre-teens or teenagers to those in their mid-20s. However, these musicians are accepted and placed based on their auditions, allowing directors to program music appropriate for the ensemble. 
    
You may be wondering what the primary function of a youth orchestra is. In brief, they provide an opportunity for young musicians to study and perform music at a high level. They also provide homeschooled musicians a place to play with an ensemble. The typical youth orchestra will have multiple ensembles ranging from entry level to a pre-professional level of orchestra. Often, they participate in community outreach and education programs.
   
Youth orchestras also vary between organizations. Some are sponsored by a professional orchestra or a university, while others are stand-alone. Many youth orchestras, like the Conejo Valley Youth Orchestra, have a long and rich history in the community, while others are new to the scene. More established youth orchestras may have over 700 musicians, 12 ensembles, and a staff of 20. By contrast, a newer youth orchestra may only have 30 musicians, one ensemble, and be run by one or two people. In almost all cases, youth orchestras charge tuition and require fundraising to participate. 
   
In addition to size variations, youth orchestras perform at widely differing levels. For example, the American Youth Symphony located in Los Angeles draws musicians, mostly in their 20s, from all over the world. These musicians receive a stipend. Contrast this with a small youth orchestra serving its local community, and it is easy to account for the different performance levels. 
   
Youth orchestras face some of the same challenges that professional orchestras face: concert ticket sales, donor cultivation, board governance, and strong leadership, just to name a few. Perhaps the biggest challenge common to all orchestras is the public perception that classical symphonic music is only for the elite. Many orchestras, whether youth, community, university, or professional, have responded with creative performances and marketing to combat this issue. 
   
Youth orchestras help develop student musicians by giving them an experience modeled after professional orchestras. Musicians earn their place within their orchestra, exercise leadership skills, and, as they advance, have the opportunity to study and perform original literature written by the Masters of classical symphonic music. Not all youth orchestra musicians continue on to study music for their profession. However, youth orchestras serve as a gateway and conduit for serious student musicians to achieve their full potential by giving them the experience they need to be successful in their college and university ensembles. 
   
Let me close by conveying just how fun youth orchestras are to watch! The excitement from the musicians is contagious and the performances are generally excellent. The youthful exuberance and amazing talent on stage gives patrons a glimpse into the future that these budding leaders will usher in. 
   
About the Author: Cheryl Marvin has been with the Conejo Valley Youth Orchestra since 2002 serving as a volunteer, board member, treasurer, and business manager. In 2014 she accepted the position of executive director for the orchestra. In 2003, Cheryl started the first elementary strings program in Moorpark, CA. From there, she expanded the programs to include both the middle and high school levels. In 2012, the Ventura County Arts Council awarded Cheryl the Arts Stars Award for Music Education. Being a musician from a young age, Cheryl has experienced what a profound affect music programs can have on growing musicians. She is passionate about the positive influences the Conejo Valley Youth Orchestra has not only the musicians, but the community as a whole.

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Guest Blog Series: If You Do Only One Thing This Season by Aubrey Bergauer

Note from ACSO: Our membership network is full of incredible people with a wealth of life experiences, talents, and diverse perspectives and backgrounds. We want to share their insights, points of view, and wisdom with all of you, as well as raise the voices of individuals who are making a difference for the classical music field. Our guest blog series features people from different communities throughout California and the western region, from different sizes and types of classical music organizations, and with different jobs and responsibilities. They will share what they have learned, express their opinions about the sector, and ask challenging questions that will help us shift our thinking and be better advocates for this art form that we all love.   


If You Do Only One Thing This Season
Aubrey Bergauer, Independent Consultant
   
I recently had a realization. I was working on an upcoming talk I’m going to be giving, and in one of my dry-runs I rattled off a line about how we need to really get our arts marketing into the 21st century. And then it occurred to me: the 21st century is about to be 20% over.  One fifth of the century is behind us come next year. Is that crazy to you? It is to me. All of a sudden this realization felt so urgent. We can’t keep talking about how to update our marketing practices; rather, it’s imperative that we actually do it, because for a lot of our organizations, we’ve wasted nearly the last twenty years only tweaking how things used to be done, while consumer behavior and marketing trends are passing us by. Sadly for orchestras, most of us have the declining revenue numbers to support this thesis.
   
In a time when there are so many different challenges facing orchestras, if you only do one thing this upcoming season, no matter your budget size, let it be to double down on marketing. I don’t mean update the copy on the copy-filled season brochure (although as an aside, all of our materials would be stronger if we dropped about half the copy and about 99% of the exclamation points…for the love of orchestras, seriously, please stop the forced enthusiasm exclamation points). What I do mean is that now is the time to catch up on what other industries have been doing for the last decade or two. The good news is that we don’t have to reinvent the wheel because we get to emulate what has already proven successful again and again in other sectors, which covers three areas.   





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