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ACSO and 25 of Our Members Receive Over $500,000 in California Arts Council Grants

The California Arts Council has invested a record $30 million in arts funding for 2019/2020, and it will fund more than 1,500 grants in support of strengthening California’s arts sector. Awarded project designs span the whole of the arts and cultural fields, with funding offered in 15 unique grant program areas. See the full announcement here.

ACSO and 25 of its members have received grants in six categories totaling more than $500,000 for their incredible projects. See the grant category and award amount breakout below. Congratulations to American Youth Symphony, Berkeley Symphony Orchestra, California Chamber Orchestra, California Symphony Orchestra, Colburn School, Fresno Philharmonic, Long Beach Symphony, Los Angeles Chamber Orchestra, Los Angeles Philharmonic, Los Angeles Youth Orchestra, Mill Valley Philharmonic, Music in the Mountains, Napa Valley Youth Symphony, Orchestra Collective of Orange County, Pacific Symphony, Pasadena Symphony, Redlands Symphony, Sacramento Master Singers, San Bernardino Symphony, San Diego Symphony Orchestra, San Francisco Symphony, Santa Barbara Symphony, Santa Rosa Symphony, Vallejo Symphony, and Youth Orchestras of Fresno!

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NEA Announces CARES Act Funding Guidelines

On April 8, the National Endowment for the Arts (NEA) announced its guidelines to swiftly distribute funding to nonprofit arts organizations from the Coronavirus Aid, Relief, and Economic Security (CARES) Act to preserve jobs and help support organizations forced to close operations due to the spread of COVID-19.

With the $75 million appropriated to the NEA through the CARES Act, the Arts Endowment will award 40% of the funds directly to state and regional arts agencies by April 30 to distribute through their funding programs. Sixty percent of the funds are designated for direct grants to nonprofit arts organizations all across the United States. The deadline to apply directly to the NEA is April 22, 2020 with the earliest announcement of grant award or rejection by June 30. 

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Calling All ACSO Members to Participate in Virtual Arts Advocacy Day on April 15

Join ACSO and your art colleagues all around the state at Virtual Arts Advocacy Day on April 15, organized by Californians for the Arts, and raise your voice for the arts. Now more than ever we need to learn how to be effective and informed advocates to protect public funding for the arts.

A full day of activities has been planned or you can jump in and out of sessions as you like. ACSO Executive Director Sarah Weber will be participating in a panel at 11 AM called "Get to Know Your Statewide Advocacy Organization."

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Message from Sarah Weber, ACSO Executive Director: What We Do For Each Other

The past two weeks have likely been some of the most challenging of our personal and professional lives. Everything that we knew for certain became uncertain. Every activity we engaged in stopped. The people we saw every day are now distant. And live performance of orchestral and classical music has ceased indefinitely.

But even under these circumstances, none of you have given up. Even though every orchestra and ensemble in our membership network has had to cancel or postpone concerts, education programs, and fundraising galas, you have not quit.

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Coronavirus Resources

The ACSO board and staff send support and sympathy to all our members who have cancelled or postponed concerts and other programming. As COVID-19 continues to spread, orchestras and musicians are anticipating financial loss. We join the League of America Orchestras in urging our members to tell Congress that orchestras and musicians need access to federal COVID-19 economic relief! 

March 14, 2020: Paid Leave Provisions Included in Bipartisan Federal COVID-19 Relief Package

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Guest Blog Series: Reflections on A Year of Women

Reflections on A Year of Women
Tara Aesquivel, Executive Director, American Youth Symphony

 The American Youth Symphony adopted a theme for its 2018/19 season: The Year of the Woman. It started as an idea for one concert -- a program comprised entirely of female composers. 

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Raise Your Voice for the Arts! Arts Advocacy in California - April 14 & 15

Event postponements and update from Californians for the Arts as of March 12, 2020:

Out of an abundance of caution and to align with current public health recommendations regarding COVID-19, we’ve made the difficult decision to postpone the ACCM 2020 Convening on April 14, 2020 to the Fall in Sacramento and produce a Virtual Arts Advocacy Day on April 15, 2020. Read the full announcement here

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Governance Seminar: Building Board Champions for Your Orchestra

Event Postponement and update from the League of American Orchestras as of March 11, 2020:

This event has been rescheduled due to concerns of health and safety of everyone involved. Our decision to reschedule has been based on our understanding of the stringent policies and guidelines for "social distancing" put in place by the Mayor of San Francisco and their Department of Health, the guidance we are receiving from the Centers for Disease Control concerning travel and large group gatherings, and our conversations with seminar registrants.

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Guest Blog Series: Your Orchestra’s Value and Financial Health Depend Upon Your Community by Amy Williams

Note from ACSO: Our membership network is full of incredible people with a wealth of life experiences, talents, and diverse perspectives and backgrounds. We want to share their insights, points of view, and wisdom with all of you, as well as raise the voices of individuals who are making a difference for the classical music field. Our guest blog series features people from different communities throughout California and the western region, from different sizes and types of classical music organizations, and with different jobs and responsibilities. They will share what they have learned, express their opinions about the sector, and ask challenging questions that will help us shift our thinking and be better advocates for this art form that we all love.
   
Your Orchestra’s Value and Financial Health Depend Upon Your Community
Amy Williams, Managing Director, Camerata Pacifica

Recently I have been seeing too many arts organizations put community impact and financial stability in two separate buckets. They think that serving their entire community comes at a high financial price, but this does not need to be the case. What if, instead, this misconception is flipped and it turns out that serving your entire community, BOTH those who attend and support your orchestra (the converts) and those who don’t (the skeptics), actually helps your financial stability.



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Ten Classical Music Social Media Accounts to Follow in 2020

It's a new year so you may have just gone on a spree of unfollowing and defriending to clean up your social media house and start fresh. Now are you ready to spruce up your feed for 2020 with some new content? Are you looking for some insight, humor, or new ideas? ACSO has you covered! Our own social media guru, Anthony Crespo, has rounded up a few people and organizations (in no particular order) within our membership network that have taken classical music social media content to the next level. You are guaranteed to find something that will make you laugh or challenge your perspective. You may even be inspired with ways to liven up your own content. And you will definitely be reminded why the orchestra/classical music field is a great place to work. Do you have suggestions about other classical music social media accounts that we should be following? Email Anthony to let him know.

1. North State Symphony
Instagram: @northstatesymphony
This orchestra from northern California maintains a very active Instagram account with photos and videos from concerts and outreach events. And no one has more fun than their staff team. They even make a simple day in their administrative offices look like a party. You may already know the North State Symphony from their viral “Stravinsky Firebird Scream” video back in 2017.

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ACSO Welcomes a New Member to the Team

We are thrilled to welcome Ben Kutner as our new Membership and Development Manager.
  
Ben has a background in classical music administration and music composition. Originally from New York, he founded the New Parnassus Ensemble there and served as its artistic director and chief administrator. His own music has been performed across the U.S. and he has written about classical music for various publications.
 
Ben said, "Since moving to California, I've found the classical music scene to be open to new approaches, committed to contemporary music, and dedicated to increasing the diversity in our field. It's exciting to be here."

NEA Awards $290,000 in Grants to 9 ACSO Members

The National Endowment for the Arts (NEA) announced $27.3 million in grants as part of its first major funding announcement for fiscal year 2020.

“Grants from the NEA truly support ACSO's vision of a California classical music landscape that is vibrant, healthy, diverse, and connected to the communities it serves. The NEA is truly the lifeblood of the arts in our country,” said ACSO Executive Director Sarah Weber.

Eight ACSO organizational members were awarded grants in the Art Works category, the NEA’s largest funding category that supports projects in 13 artistic disciplines and fields ranging from arts education to visual arts. One ACSO organization member was awarded a grant in the Challenge America category.

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Upcoming ACSO Member Mixer in Sacramento - February 10


Monday, February 10
 from 4:30-6:30 PM

58 Degrees & Holding Co., 1217 18th St., Sacramento
Click here to RSVP
  
Start the new year on the right foot by catching up with your colleagues over a glass of wine. Join ACSO for an informal mixer at a popular wine bar, 58 Degrees & Holding Co., in the heart of midtown Sacramento. You’ll have the opportunity to network with one another and become better acquainted with the board and staff of your professional association.  

  
There will not be any formal presentations - just some words of welcome from ACSO leadership and lots of mingling and connecting with your peers in the classical music community. And if you or your organization are not yet members of ACSO, this is a perfect opportunity to learn more about our member services and network.
  
The mixer includes hors d’oeuvres provided by ACSO and a no-host bar. It is free to members and not-yet-members. Secure your spot today!

Guest Blog Series: The Kids Are Alright by Alana Richardson

Note from ACSO: Our membership network is full of incredible people with a wealth of life experiences, talents, and diverse perspectives and backgrounds. We want to share their insights, points of view, and wisdom with all of you, as well as raise the voices of individuals who are making a difference for the classical music field. Our guest blog series features people from different communities throughout California and the western region, from different sizes and types of classical music organizations, and with different jobs and responsibilities. They will share what they have learned, express their opinions about the sector, and ask challenging questions that will help us shift our thinking and be better advocates for this art form that we all love.
   
The Kids Are Alright
Alana Richardson, Director of Education, Tucson Symphony Orchestra




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Guest Blog Series: Community and Continuance for Small Budget Orchestras by Donald Marshall

Note from ACSO: Our membership network is full of incredible people with a wealth of life experiences, talents, and diverse perspectives and backgrounds. We want to share their insights, points of view, and wisdom with all of you, as well as raise the voices of individuals who are making a difference for the classical music field. Our guest blog series features people from different communities throughout California and the western region, from different sizes and types of classical music organizations, and with different jobs and responsibilities. They will share what they have learned, express their opinions about the sector, and ask challenging questions that will help us shift our thinking and be better advocates for this art form that we all love.
   
Community and Continuance for Small Budget Orchestras
Donald Marshall, President, Downey Symphonic Society   

One of ACSO’s many admirable features is the support it gives small budget orchestras (SBOs) like mine, the Downey Symphony Orchestra (DSO). To an extent, all orchestras share the same challenges and opportunities, though on different scales and with different resources. But SBOs have to be especially close to the communities that they serve and that sustain them.  


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Special Report from Californians for the Arts: AB5 and the Arts Industries

As you may know, Assembly Bill 5 (AB5) was signed into law in September and goes into affect on January 1, 2020, making it more difficult for employers to classify workers as independent contractors instead of employees.
   
In the past few months many of ACSO's members have reached out to us with concerns about how this law will impact the way they currently employ contract educators, musicians, production support, and many other types of workers. We know many of you rely on contractors to carry out your missions and programs and to bring classical music to your communities. We have heard your concerns and we have been in ongoing communication about them with Californians for the Arts, our statewide arts advocacy organization, and California Arts Advocates, their lobbying arm.
  
Last week, Californians for the Arts issued an important report summarizing their efforts over the past year to draft exemption language for AB5 on behalf of performing arts workers. And even though the bill passed without as much support and clarity for the arts sector as we all wanted, they are still working to advocate and educate the legislature on the ways that arts do business in California and to hopefully seek corrections and add exemptions to the bill.
  
But they need our help. Here are three things you should do right away:

  1. Take a short survey to share data with Californians for the Arts about how AB5 will impact your organization. This will help them with case-making.
  2. To stay informed about this issue, read a white paper that Californians for the Arts contributed to that clearly explains the background of AB5, how it could impact arts nonprofits, why worker classifications matters, and how organizations can comply.
  3. Sign up for a free webinar on December 3 at 10:00 AM PST called Dealing with the Drama: How the New Independent Contractor Law Affects the Arts Community with attorneys Vida Thomas and Bryan Hawkins. Californians for the Arts is also conducting workshops and town halls about AB5 all around the state. Click here for more information.

Also, consider joining with ACSO by becoming a member of Californians for the Arts. They advocate and lobby at the state capital for all of us to raise public awareness of the importance of the arts, to increase state funding levels, and to influence legislation that will benefit the arts.
  
There could be more changes to AB5, including cleanup language and new exemption in the future. ACSO will continue to work closely with Californians for the Arts and share with our members the latest developments.

Guest Blog Series: So…What Exactly is a Youth Orchestra? by Cheryl Marvin

Note from ACSO: Our membership network is full of incredible people with a wealth of life experiences, talents, and diverse perspectives and backgrounds. We want to share their insights, points of view, and wisdom with all of you, as well as raise the voices of individuals who are making a difference for the classical music field. Our guest blog series features people from different communities throughout California and the western region, from different sizes and types of classical music organizations, and with different jobs and responsibilities. They will share what they have learned, express their opinions about the sector, and ask challenging questions that will help us shift our thinking and be better advocates for this art form that we all love.
   
So…What Exactly is a Youth Orchestra?
Cheryl Marvin, Executive Director, Conejo Valley Youth Orchestra    

People often assume they know what a youth orchestra is simply by the words “youth orchestra." While “youth orchestra” or “youth symphony” may seem self-explanatory, misunderstandings even among the musically inclined are surprisingly common.
   
It is often assumed that a youth orchestra is synonymous with a local school orchestra, but a youth orchestra is a different animal entirely. To borrow from sports jargon, youth orchestras can be thought of as the “minor league” when compared to professional orchestras, the “major league.” 
    
It is true that youth orchestras work with young musicians, typically ranging from pre-teens or teenagers to those in their mid-20s. However, these musicians are accepted and placed based on their auditions, allowing directors to program music appropriate for the ensemble. 
    
You may be wondering what the primary function of a youth orchestra is. In brief, they provide an opportunity for young musicians to study and perform music at a high level. They also provide homeschooled musicians a place to play with an ensemble. The typical youth orchestra will have multiple ensembles ranging from entry level to a pre-professional level of orchestra. Often, they participate in community outreach and education programs.
   
Youth orchestras also vary between organizations. Some are sponsored by a professional orchestra or a university, while others are stand-alone. Many youth orchestras, like the Conejo Valley Youth Orchestra, have a long and rich history in the community, while others are new to the scene. More established youth orchestras may have over 700 musicians, 12 ensembles, and a staff of 20. By contrast, a newer youth orchestra may only have 30 musicians, one ensemble, and be run by one or two people. In almost all cases, youth orchestras charge tuition and require fundraising to participate. 
   
In addition to size variations, youth orchestras perform at widely differing levels. For example, the American Youth Symphony located in Los Angeles draws musicians, mostly in their 20s, from all over the world. These musicians receive a stipend. Contrast this with a small youth orchestra serving its local community, and it is easy to account for the different performance levels. 
   
Youth orchestras face some of the same challenges that professional orchestras face: concert ticket sales, donor cultivation, board governance, and strong leadership, just to name a few. Perhaps the biggest challenge common to all orchestras is the public perception that classical symphonic music is only for the elite. Many orchestras, whether youth, community, university, or professional, have responded with creative performances and marketing to combat this issue. 
   
Youth orchestras help develop student musicians by giving them an experience modeled after professional orchestras. Musicians earn their place within their orchestra, exercise leadership skills, and, as they advance, have the opportunity to study and perform original literature written by the Masters of classical symphonic music. Not all youth orchestra musicians continue on to study music for their profession. However, youth orchestras serve as a gateway and conduit for serious student musicians to achieve their full potential by giving them the experience they need to be successful in their college and university ensembles. 
   
Let me close by conveying just how fun youth orchestras are to watch! The excitement from the musicians is contagious and the performances are generally excellent. The youthful exuberance and amazing talent on stage gives patrons a glimpse into the future that these budding leaders will usher in. 
   
About the Author: Cheryl Marvin has been with the Conejo Valley Youth Orchestra since 2002 serving as a volunteer, board member, treasurer, and business manager. In 2014 she accepted the position of executive director for the orchestra. In 2003, Cheryl started the first elementary strings program in Moorpark, CA. From there, she expanded the programs to include both the middle and high school levels. In 2012, the Ventura County Arts Council awarded Cheryl the Arts Stars Award for Music Education. Being a musician from a young age, Cheryl has experienced what a profound affect music programs can have on growing musicians. She is passionate about the positive influences the Conejo Valley Youth Orchestra has not only the musicians, but the community as a whole.

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Up & Down the Scale: July through September 2019

We are excited to share the latest developments and changes in the professional lives of our members. This edition covers announcements made July through September 2019. If you want to share the administrative, board, or staff member happenings at your organization, send announcements to [email protected]
   

INDIVIDUALS

Aubrey Bergauer has stepped down from her role as Executive Director of the California Symphony. She plans to to deploy her revenue-generating and audience-building strategies in greater service to the field as an advisor and consultant to other arts organizations.
    
The Santa Rosa Symphony, as it enters its 92nd season, announced four new appointments to its board of directors. They are Garth Bixler, Pam Chanter, Barb Spangler and Mark Wardlaw. New board officers are as follows: Al Seidenfeld, Chairman of the Board; Corinne Byrd, Vice-Chairman; Sean Pryden, Treasurer; Linda Castiglioni, Secretary; and Jamei Haswell, Immediate Past Chairman.
    
The Las Vegas Philharmonic announced that Christina Castellanos has been appointed as Principal Flute.  A member of the orchestra since 2001, Castellanos joined the LVP when she was a senior at UNLV.  Castellanos has played with opera legends Luciano Pavarotti, Placido Domingo, Andrea Bocelli, and Renee Fleming. Castellanos is currently principal flute for both the Salt Lake Symphony and the Nevada POPS and plays flute and piccolo as the first call substitute for Utah Symphony, Utah Opera, Ballet West, Orchestra at Temple Square for The Tabernacle Choir and the Boise Philharmonic. 
    
Marin Symphony Association announced that with its expansion of Pops programming, Stuart Chafetz has been appointed to the new position of Principal Pops Conductor of the Marin Symphony. Chafetz also serves as the Principal Pops Conductor of the Columbus Symphony and is increasingly in demand with orchestras across the continent. This season he will be on the podium in Atlanta, Cincinnati, Detroit, Houston, Kansas City, Milwaukee, Naples, Philly Pops, and Pittsburgh. 






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Legislative Updates on SB 1343 and AB 5

ACSO has been tracking two pieces of legislation that could have a big impact on orchestras and other classical music organizations in California. The latest developments are outlined below.
 

 
SB 1343 - Employers: Sexual Harassment Training Requirements
On August 30, 2019, California Governor Gavin Newsom signed Senate Bill (SB) 778, extending California employers’ obligation to provide employees with sexual harassment training from January 1, 2020 to January 1, 2021. This means your organization now has an additional twelve months to comply with the recently legislated sexual harassment training requirements laid out in SB 1343. Click here for more information on the extension, courtesy of the National Law Review. Click here to learn more about the original legislation and the training requirements. Please note that SB 1343 was passed into law a year ago and SB 778 extends the timeframe in which the training must be carried out.   


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Guest Blog Series: If You Do Only One Thing This Season by Aubrey Bergauer

Note from ACSO: Our membership network is full of incredible people with a wealth of life experiences, talents, and diverse perspectives and backgrounds. We want to share their insights, points of view, and wisdom with all of you, as well as raise the voices of individuals who are making a difference for the classical music field. Our guest blog series features people from different communities throughout California and the western region, from different sizes and types of classical music organizations, and with different jobs and responsibilities. They will share what they have learned, express their opinions about the sector, and ask challenging questions that will help us shift our thinking and be better advocates for this art form that we all love.   


If You Do Only One Thing This Season
Aubrey Bergauer, Independent Consultant
   
I recently had a realization. I was working on an upcoming talk I’m going to be giving, and in one of my dry-runs I rattled off a line about how we need to really get our arts marketing into the 21st century. And then it occurred to me: the 21st century is about to be 20% over.  One fifth of the century is behind us come next year. Is that crazy to you? It is to me. All of a sudden this realization felt so urgent. We can’t keep talking about how to update our marketing practices; rather, it’s imperative that we actually do it, because for a lot of our organizations, we’ve wasted nearly the last twenty years only tweaking how things used to be done, while consumer behavior and marketing trends are passing us by. Sadly for orchestras, most of us have the declining revenue numbers to support this thesis.
   
In a time when there are so many different challenges facing orchestras, if you only do one thing this upcoming season, no matter your budget size, let it be to double down on marketing. I don’t mean update the copy on the copy-filled season brochure (although as an aside, all of our materials would be stronger if we dropped about half the copy and about 99% of the exclamation points…for the love of orchestras, seriously, please stop the forced enthusiasm exclamation points). What I do mean is that now is the time to catch up on what other industries have been doing for the last decade or two. The good news is that we don’t have to reinvent the wheel because we get to emulate what has already proven successful again and again in other sectors, which covers three areas.   





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