ACSO Webinar:
Community-Focused Donor Cultivation

Wednesday, February 21
12:00 PM - 1:00 PM PT

In 2021, the Advisory Board for the Arts conducted a survey of over 5,000 donors to arts organizations and interviewed 50 development leaders from around the world. They found three donor segments: Benefits Donors, Arts Lovers, and Community Donors. Community Donors accounted for 35% of top-end donors, were highly involved in arts organizations, and gave twice as much to strategic initiatives than the other two segments. To resonate with this group of donors, organizations need to adopt best practices in community-centric fundraising. This webinar will provide a new framework for Community-Focused Donor Cultivation specific to arts organizations.

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