ACSO webinars connect you with experts in the field who present on an array of orchestra and performing arts management topics like fundraising, marketing, board development, and more! Webinars are 60-to-90-minutes and most are recorded for on-demand viewing for members, Unless otherwise indicated, webinars are FREEĀ for ACSO Members and $30 for Not-Yet-Members.
Need help registering? Email office@acso.org.
The following webinars are scheduled for Fall 2026 and Winter 2027.Ā
Fundraise and Friendraise through "Story-Listening"
Tuesday, November 17 | 11:30 AM - 1:00 PM PT
Fee: Free for ACSO members | $30 for not-yet-members
Back by popular demand, this standout session from our 2026 annual conference is now available as an interactive webinar, giving you another opportunity to put its practical ideas to work.
People give to organizations where they feel seen, heard, known, and valued. But we focus more on telling things to our stakeholders than listening to them.
Creating opportunities for people to tell us their stories of transformation increases their sense of belonging -- and contributions of time and money follow organically. Participants will leave this interactive session with a dozen practical, no-cost suggestions for eliciting powerful stories, and a plan for engaging others (including board members) to help in the process.
WEBINAR PRESENTER
Susan Howlett, Consultant, Speaker, Author
Susan Howlett has been raising money joyfully for 50 years, and has consulted with thousands of nonprofits just like yours. Author of Boards on Fire: Inspiring Leaders to Raise Money Joyfully, and 30-year instructor at the University of Washington, Susan speaks regularly, known for offering realistic solutions to age-old problems, delivered with humor, stories, and chocolate. And she really gets orchestras!
Build Your Fundraising Calendar: Quarterly Priorities for Annual Fund Growth
A Two-Part Virtual Workshop co-presented by the Association of California Symphony Orchestras and the Montana Association of Symphony Orchestras, in partnership with RSC Associates
Part One: Quarters 1 and 2
Wednesday, January 13 | 11:00 AM - 12:30 PM PT
Part Two: Quarters 3 and 4
Wednesday, January 27 | 11:00 AM - 12:30 PM PT
Fee: Free for ACSO & MASO members | $30 per session for nonmembers
Separate registration is required for each session. While the sessions are designed to build on each other, they can be attended independently.
Growing your orchestra's Annual Fund doesn't necessarily mean doing more. It means knowing what to do, when to do it, and how to make the most of limited time and resources. A well-planned fundraising calendar can help you strengthen donor relationships, improve cash flow, and build a more sustainable Annual Fund.
The Association of California Symphony Orchestras (ACSO) and Montana Association of Symphony Orchestras (MASO) are joining forces to partner with RSC Associates for a two-part interactive workshop to help you turn fundraising goals into a practical, year-round plan.
Each 90-minute session will cover two quarters of the fiscal year, breaking annual fundraising into manageable priorities:
Part 1 | Quarters 1 and 2: Build early momentum through prospect planning, frontloaded solicitations, and year-end giving
Part 2 | Quarters 3 and 4: Sustain momentum through donor stewardship, additional giving opportunities, and a strong fiscal-year finish.
Focusing primarily on the Annual Fund, you'll explore how to strategically sequence donor acquisition, renewals, stewardship, and upgrades while aligning staff and board responsibilities with your organization's goals and capacity.
This is a working session, not just a presentation. Using a fillable workbook, interactive exercises, and real-world examples, you'll begin building your own fundraising calendar with quarterly benchmarks, resource needs, and actionable next steps. You'll also exchange ideas with orchestra colleagues from California, Montana, and beyond.
Who Should Attend: Executive directors, development professionals, board members, and volunteer fundraising leaders at orchestras of all sizes, especially those looking to make their fundraising efforts more focused, effective, and manageable.
You'll leave with a practical roadmap for growing your Annual Fund, clear quarterly priorities, and a stronger understanding of who needs to do whatāand whenāto move your fundraising forward.
WEBINAR PRESENTER
Catherine Heitz New, CEO, RSC Associates
Catherine Heitz New has spent two decades helping arts organizations grow with clarity, discipline, and a focus on the people who make the work possible. As CEO of RSC, she leads a team of seasoned practitioners advancing revenue growth and capacity building across the field. Her approach strengthens teams, delivers results, and positions organizations for long-term sustainability.