Conference | Schedule Overview | Sessions | Speakers | Rates & Registration | Ways to Save | Hotel & Travel | Conducting Masterclass | Evening Events | Sponsor & Exhibit | Sponsor Thanks | FAQs | Media Toolkit2024 Annual Conference Schedule - SaturdayTHURSDAY, JULY 25 FRIDAY, JULY 26 SATURDAY, JULY 27Please continue to check back for developing details on sessions and speakers. All sessions and speakers are subject to change. Questions or Need Assistance? Email [email protected]. Saturday, July 27, 20248:00 AM-1:00PM 9:00 -10:15 AM Breakout 1: Stop Using #ClassicalMusic: A Guide to Growing Your Audience Using Social Media
Have you ever spent a lot of time and energy working on a post for social media only to end up with a few likes and very little engagement? In this session, Johanna Laney reviews some of the most common mistakes arts organizations make when using social media, and gives you the tools you need to get your content in front of your target audience. From using keywords and engagement to retraining your account's algorithm by posting content that aligns with how people use social channels, this session is filled with helpful information. Johanna will be sharing the strategy she used to increase Aubrey Bergauer's reach by 1500% as well as the organic social media strategies she used to increase ticket revenue by 45% at the Boise Baroque Orchestra.
Breakout 2: Building Responsive, Resilient, and Collaborative Community Programs
As orchestras examine their position in the broader cultural and civic ecosystems of their cities or region, the role of community engagement work is rapidly evolving. Building collaborative, partner-centered relationships is a pathway to organizational growth well beyond community engagement programs. Using the San Francisco Symphony's Día de los Muertos (Day of the Dead) concert and other programs as case studies, this session will explore how to create longstanding, flexible and relevant programs rooted in the needs or wishes of the community. Breakout 3: Music Directors Roundtable: On and Off the Podium
As ambassadors for their orchestras, music directors are increasingly involved in many activities beyond conducting, including educational outreach, fundraising, and shaping the orchestra's role in the community. What skills and collaborative relationships are needed to be effective in both capacities? How does a music director align their artistic vision with the programming, community-building, and equity goals of the organization? How can they help influence and shape the role orchestras play in our changing world? A panel of accomplished music directors discuss the ever-evolving nature of their roles and how they balance their on-podium artistic leadership and off-podium community engagement and advocacy.
10:30 AM-12:00 PM Speaker: Ben Folds, Emmy-Award-winning composer, singer-songwriter, and pianist in conversation with Elizabeth Shribman, ACSO Board President and Chief of Staff, San Francisco Symphony. Widely regarded as one of the major music influencers of our generation, Folds' enormous body of genre-bending music includes pop albums with Ben Folds Five, multiple solo albums, and numerous collaborative records. An active performer, podcast host and New York Times Best Selling author, he is a longtime advocate for arts and music education funding and serves on the Board of the Arts Action Fund for Americans for the Arts. For the past two decades, Folds has shared the stage with some of the world's greatest orchestras, and is in his seventh year as Artistic Advisor to the National Symphony Orchestra at the Kennedy Center in Washington, DC. He also launched a charitable initiative in his native state of North Carolina that provides free or affordable piano lessons to interested school-age children. Finally, don't forget to buy a ticket to see Folds join the San Francisco Symphony and conductor Edwin Outwater on Saturday, July 27 at 7:30 pm to perform many of his most iconic songs. ACSO Conference attendees receive 25% off select ticket prices. This concert WILL sell out, so purchase your tickets NOW using the special ACSO link to guarantee availability and to receive the discount.
6:45 PM
7:30-9:30 PM Post-Concert
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