Conference Schedule

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Please continue to check back for developing details on sessions and speakers.

Saturday, August 11, 2018

8:30 am – 1:00 pm 
Registration/Exhibit Marketplace Open

9:30 – 10:30 am
Annual Meeting Breakfast
Grab a cup of coffee, meet the ACSO board, and find out what ACSO is doing and learn more about the health and future of YOUR service organization. 

Musical Moment provided by Talon Smith, pianist and composer.

10:45 am – 12:00 pm
Breakout Sessions

The Art and Science of Pricing: A How-To Guide for Maximizing Earned Revenue Potential
Many orchestras face internal pressure to increase earned revenue each year. How often should you increase prices and by how much? Are your patrons fatigued? Do promotional efforts continue to erode potential gains? How do your audience development goals fit into the equation? This session examines a variety of factors that impact pricing decisions and provides insights on when and how to implement both variable and dynamic pricing. Learn data-driven techniques to measure audience demand, inform pricing decisions, and gain practical solutions to increase ticket revenue results with relative ease.

  • Cindy Grzanowski, vice president, Arts Consulting Group

Juggling the 5 Big Ps (Purpose, People, Passion, Politics and Perspective) – Tales from the Frontlines
Things don’t always go exactly as planned. The best nonprofit strategies are sometimes high jacked by the people and passions you thought you understood. This discussion will feature arts management professionals who will tell tales from the frontlines of those occasions when the 5 fundamental “Ps” of nonprofit administration – Purpose, People, Passion, Politics and Perspective – got out of balance. Learn how the best intentions came tumbling down into a rubble pile of wishful thinking and hard knocks, and the hear about the lessons learned as each faced the 5 Ps once again. This reality-check session will be filled with anecdotal tales of those times when even seasoned professionals’ misstep. Designed to bringing out empathy among colleagues, ultimately the session will reaffirm that by keeping an open mind and the mission of your organization in sight, clashes among the 5 Ps only make us stronger leaders.

  • Julian Dixon, director of community engagement and education, Sacramento Philharmonic & Opera
  • Annie Schmidt, development director, Fresno Philharmonic
  • Bettina Swigger, executive director, Festival Mozaic
  • Scott Vandrick, chief development officer, Pasadena Symphony Association
  • Sarah Weber, membership & development manager, Association of California Symphony Orchestras

Sponsored by Mireya Asturias Jones


12:30 – 3:30 pm 
Power Seminar: Audiences Everywhere with Matt Lehrman
The hibernation is over! It's time to restore ambition to nonprofit arts organizations, too long hunkered down against the harsh chill of a wintery economic landscape. It's time to re-engage audiences with extraordinary experiences. Audiences Everywhere goes far beyond a marketing workshop. Discover a whole-organization approach to understanding your audience—and use those insights to blow away conventional wisdom, energize and advance your mission in new ways, and inspire innovation at every level of your organization. Power Seminar has an additional fee of $75, includes a boxed lunch.

Sponsored by the Alan & Susan Seidenfeld Charitable Foundation