Once Upon a Time: The Art of Storytelling (2015)

, Long Beach , CA

Download Conference Presentations and Handouts

Community Narratives: Authoring Your Corporate Fundraising

Stephen Faichney, director of government & community relations, Valero Energy
Alberto Sandoval, government relations manager, The Boeing Company

Jonathan Weedman, senior vice president, Wells Fargo Community Relations
Moderator: Genevieve Macias, director of development & communications, Long Beach Symphony

Creating Pizzazz: Special Event Fundraising

“Tux n Tennies,“ Jamie Cabral, special events production coordinator, San Diego Symphony
“Pacific Coast Wine Festival”, Pacific Symphony Representative
“Power of the Purse,” Stephen Wilson, executive director, Fresno Philharmonic
Moderator: Mireya Asturias Jones, board member, Los Angeles Philharmonic Affiliates

Flash Fiction & Short Stories: Social Media Marketing

Sonia Marie De Leon De Vega, music director, Santa Cecelia Orchestra
Chelsea Mason, digital marketing manager, Los Angeles Philharmonic
Nicola Reilly, director of marketing & public relations, Carmel Bach Festival

Fresh Faces in Timeless Classics: Youth Orchestras Meet Up

Julia Copeland, executive director, Youth Orchestras of Fresno
Thomas Loewenheim, music director, Youth Orchestra of Fresno
Juan Felipe Molano, conductor, YOLA
Moderator: Gretchen Nielsen, director of educational initiatives, Los Angeles Philharmonic

Happily Ever After: A Retirement Tale

Bud Green, AIF, CIMA, chief investment officer and principal consultant, MJM401k
Moderator: Sean Sutton, COO, Pacific Symphony

Just the Facts, Ma’am, Just the Facts…

Margot Andrews, tax partner, KSJG Accounting & Consulting
Dana Ramos, director of finance, Long Beach Symphony
Alex Sanchez, audit manager, KSJG Accounting & Consulting

Leadership Changes: Writing a New Chapter

Kathryn Martin, vice president, Arts Consulting Group, Inc.
Paul Jan Zdunek, chief capital development officer, Singpoli Capital Corporation

Messaging for Impact: The Minute Message Model

Jennie Winton, founding partner, Mission Minded

Opening General Session: "Tapping the Unique Power of Story and Narrative"

Terrence McNally, communications consultant
Introduction: Jonathan Weedman, regional vice president, Wells Fargo Foundation

Operations Action Heroes: Strategies and Solutions

Tim Beswick, director of artistic operations, Santa Rosa Symphony
Peggy Magee, director of operations, Long Beach Symphony

Plots with Purpose: Programming Education Concerts

Jim Petri, music curriculum leader, Long Beach Unified School District
Adrienne Valencia, director of education & community engagement, San Diego Symphony
Dana M. Zimbric, music director, Classics 4 Kids
Moderator: Issy Roberts, manager of operations and education, Long Beach Symphony

Power Seminar for Leadership: "Telling a True Story…Webster's Defines Your Board as Dysfunction"

Dave Sternberg , partner & senior governance consultant, Loring, Sternberg & Associates; BoardSource, Faculty at The Fund Raising School
Introduction: Alan Mason, board member, Santa Rosa Symphony

Smooth Transitions and Character Development

Bruce Kiesling, music director, Tulare County Symphony
Kelly Ruggirello, executive director, Long Beach Symphony
Susan Miller Kotses, vice president of education, Pacific Symphony

Tall Tales and Ticket Sales

Aubrey Bergauer, executive director, California Symphony
Shana Mathur, vice president marketing and communications, Los Angeles Philharmonic

The Festival Experience

Debbie Chinn, executive director, Carmel Bach Festival
Cristine Kelly, executive director, Music in the Mountains