Free ArtsReach Webinar for ACSO Members

Thursday September 7, 2017 11:00 am PDT to 12:00 pm PDT

One of the most well attended sessions of this year's ACSO Conference, Board Member and Executive Director of the California Symphony Aubrey Bergauer will be presenting the same material in an ArtsReach webinar on September 7: "Marketing and the Concert Experience—21st Century Lessons Not Just for Millennials." Everyone's talking about how to attract new audiences, especially millennials, but one orchestra's findings show that the music itself isn't the problem, and the solutions aren't just for millennials. The results of the California Symphony's "Orchestra X" project on user experience went viral this year with tens of thousands of hits and ultimately received attention from The Wall Street Journal. If you missed this session at Conference or want to revisit this actionable content again, registration is free for ACSO members.

Click here to register.