Vendors, sponsors and business members are welcome to set up their exhibits. Registration will not be available at this time.
Pick up your registration materials here.
Start your 2016 Conference experience right with this brief but essential session that clues you in on all aspects, enabling you to customize the Conference to your specific needs and interests.
Welcome to ACSO’s 48th Annual Conference. We begin with the Annual Meeting – an opportunity to review and reminisce, as well as to look forward and face the future by harnessing the combined strength, talent, intelligence, and wisdom of our statewide membership. This will be a year of change for ACSO, for many individual organizations, for our country, and for the world. Let’s discover how this disruption can be utilized within our orchestral community to propel us forward to new growth and success!Kelly Ruggirello, president, ACSO; executive director, Long Beach Symphony
Shake it up! Discard preconceived notions and open your mind to tactics and techniques that will give you a competitive edge in today’s rapidly evolving creative universe. Eugene Young is an Emmy award-winning producer and executive with a remarkable record of creating, developing, selling, executing and managing hit TV programs including Keeping Up with the Kardashians, American Idol, America’s Got Talent, The Price is Right, Let’s Make a Deal, Family Feud, Deal or No Deal, Extreme Makeover Home Edition and Fear Factor. Eugene's keynote is an informative look into succeeding in a time of creative innovation and disruption in the entertainment industry and what it means for us.
Venture outside your comfort zone and consider something new! Do you suspect there are technological advancements out there that could make your job easier and more efficient? Are you curious about products that might solve a problem? How about learning about some new artists? The Resource Room is a treasure trove of opportunity for discovery and enlightenment.
You can’t rest on your laurels. Kathy Mandato explains why established organizations can Never Be Comfortable in today’s Exponential World where traditional, linear-thinking companies can be upset overnight by two guys working from a garage. Kathy will discuss the new workplace and why it’s important for your organization to quickly adapt.
$ Advance registration required.
Start conversations; share ideas; ask questions; offer opinions. These give-and-take sessions are a uniquely rewarding feature of ACSO conferences.
We take this opportunity to thank ACSO Individual Members at this informal gathering. Have a drink on us! Please note: you must be (or become) an Individual Member to attend this event.
The distance from the Oakland Marriott City Center to Jack London Square is a little under a mile. Walk it in approximately 20 minutes, hail Lyft or Uber, or hop on the free Broadway shuttle, which stops outside of the hotel every 10-15 minutes. For detailed stops and times click here. Must arrive at 540 Clay Street by 4:45 pm.
The “Floating White House” was originally commissioned the USCG Cutter Electra in 1934. In 1936 it was renamed the USS Potomac and served as Franklin Delano Roosevelt’s Presidential Yacht until his death in 1945. Join us for a cruise of the beautiful San Francisco Bay at dusk. Includes wine and heavy hors d'oeuvres. Must arrive at 540 Clay Street by 4:45 pm.
$ Advance registration required.
This 72-minute documentary captures the rise of an exciting revolution happening from within. Innovative individuals are breaking the stereotypes and bringing classical music to a 21st century audience. At its core, it’s about why we create art and why we should care about art in our society. The story follows a number of renegades, from composers flirting with modern mediums, to young musicians dedicated to changing the narrative, to a man who’s bringing turntablists and orchestras together. Notable artists such as Bobby McFerrin, Benjamin Zander and Eric Whitacre add their voices to the debate about why classical music is still relevant today. This documentary is directed and produced by Jonathan Keijser. More information can be found here.
Q&A moderated by: John Wineglass, composer, JW Productions, Inc.
Meet in the lobby of the hotel and Steve Payne will lead you for a flat 3-mile run around beautiful Lake Merritt. Or meet Leslie Fay Marks for a shorter walking option.
We are enthralled by the elusive mystery of a Monet canvas or a Bach composition, and rightfully so. While superb artistry remains as mysterious as ever, today we have tools, technology, and capabilities that in creative hands can speed up the process and quality of the creative output. Ajit Sivadasan will explain how Lenovo is evolving its own branding and marketing processes to better connect with audiences and expedite creative development while simultaneously improving financial efficiency and deliverable results.
Do you have a clear-eyed vision of your organization’s business structure and how your choices today impact the future? What program and overhead decisions can have positive (or negative) financial impact, and what are other components that affect fiscal viability? Learn how to incorporate innovative approaches and proven techniques that can help ailing non-profits recover and strengthen already thriving ones. This important session will take the guesswork out of money-matters as you discover the characteristics (aka “knobs and levers”) of a financially healthy institution and learn to adapt them to your own orchestras and ensembles.Claire Knowlton, associate director, advisory services, Nonprofit Finance Fund
Performing in alternative and unusual concert spaces provides a different audience experience from that of the main concert hall and can be a great way to experiment with concert formats, musician interaction, hospitality, and new patron outreach. Hear first-hand from three organizations that took the challenge and developed new formats and venues to reimagine the classical experience. You’ll learn what challenged them, what surprised them, and what they’re doing next.Aubrey Bergauer, executive director, California Symphony
Diversity has become a hot topic in today’s world. So we ask: If orchestras are to be an integral part of their communities, shouldn’t they reflect the area’s demographics? California is one of the most culturally diverse states in the country (and Oakland, one of the most diverse cities in the state). Our increasingly multi-cultural communities provide opportunities to discover a wider world of artistic creativity, broaden our outreach, and enrich our repertoire. Let’s talk about whether diversity is important to programming and personnel and how we can incorporate it into our own organizations.Chuck Dickerson, executive director and conductor, Inner City Youth Orchestra of Los Angeles
We live in a rich landscape made up of many styles of music, and access has never been greater. Now is the time for a new approach toward building bigger and more representative audiences for orchestral organizations. Composer Ted Hearne believes we can accomplish this through a critical re-examination of the forces that have shaped our definition of classical music in the 20th century, a new eye toward our propensity for elitism in hearing and programming music of different genres, and a drive for truly radical programming that fosters experimental collaborations between artists from divergent backgrounds. Join us as Ted shares his own opus of disruptive works and argues the immense possibilities from this new approach.
$ Advance registration required.
Sometimes opportunity knocks, but other times you have to find a key or pick a lock to open the door to advancement. Many employees want to take on leadership roles, but their paths are not always straight and free of obstacles. Listen to three colleagues talk about how they developed their own careers utilizing both traditional and unconventional channels.Kathryn Martin, owner, KM Consulting
The major challenge in fundraising is learning where to focus your efforts. We need money, but if we focus only on money we will have neither money nor donors. What does it really mean to build relationships with donors? What do you do when a donor says no or not now? How do we find board members willing to help with fundraising? How do we help the organization set realistic goals and help the ED be a team builder? How do we attract more donors? What are the specific techniques for fundraising during times of economic instability? In this session, you are encouraged to bring your questions and to make some small changes that will lead to big results.Kim Klein, principal, Klein & Roth Consulting
Need to make a big impact on a small budget? Want a program that will excite audiences and add instant allure to a schedule? The movie-with-live-orchestra format has become a surefire concert hall winner in recent years, and it’s easier to pull together than you think. Join us for a session that covers all the nuts and bolts of producing a musical/cinema hybrid.Richard Lonsdorf, artistic administrator, San Francisco Symphony SoundBox
Don’t just sit around waiting for the sky to fall or a bolt of inspirational lightning to hit. Instead, disrupt yourself and add measurable value to your organization through practical, cost-effective innovation. Over 90% of all businesses can be saved – and taught to prosper –despite the size of the organization, condition of the economy or its competition. Whether your organization is healthy, at a crossroads, in conflict or has a full-blown crisis, explore real-life examples from the field and beyond of how to maximize value for exponential growth.
Stand out from the crowd! With multiple youth orchestras rehearsing and performing in our communities, many organizations frequently find themselves in direct competition. How can we distinguish our youth orchestra and attract certain types of students? In our recruitment, how do we make a case for participation without slamming our competition? Staff members from youth orchestras in the Bay Area and Southern California will discuss these issues, with input and questions from attendees.Sara Salsbury, general manager, Peninsula Youth Orchestra
Where, oh where, are new audience members to be found? It’s a constant and major concern for all of us, and there is hopeful news. Sometimes, it’s up to us to disrupt our “business as usual” to attract new patrons to the Symphony. Join this session to hear how the Wallace Foundation and The James Irvine Foundation are investing in research and implementation so that orchestras can identify and engage potential new audience members.Frank Capek, founder & chief experience officer, Customer Innovations, Inc.
Join us at Oakland's historic Paramount Theatre, home of Oakland Symphony and a stunning example of American Art Deco. Enjoy music and wine while catching up with colleagues. Additionally, representatives from the Oakland Symphony will be available to give you a tour of the Grand Lobby and the Mezzanine.
The Paramount is at 2025 Broadway between 20th and 21st, 0.7 miles from the Conference hotel. You can get there by walking straight up Broadway; taking the free Broadway Shuttle (the stop is at Broadway and 12th Street - look for the green sign); BART (19th Street - 1 stop away); or catching a cab!
Then go out and experience Oakland’s First Friday Art Murmur, one block away!
It's Mozart with a twist in Star Trek style. Follow the adventures of 'Captain' James T. Belmonte as he sets off on a mission to rescue his kidnapped crew members, 'Lieutenant' Constanza and 'Mister' Pedrillo, from an all-too-familiar set of villains. Please don't tell anyone, but rumor has it that there may even be a Gorn lurking in the wings. More information.
Michael Morgan, conductor
Oakland Symphony musicians
Brian Cheney, tenor; Robert Norman, tenor; Shawnette Sulker, soprano; Sara Duchovnay, soprano; Kevin Thompson, bass
Holy Names University, Valley Center for the Performing Arts
3500 Mountain Blvd., Oakland
*Transportation on own.
$ Advance purchase required.
The success of any organization has always been dependent on its ability to create experiences that resonate with and influence customers. Today’s customers are spoiled. Thanks to companies like Amazon and Apple, customers now expect every organization to deliver seamless and highly engaging experiences. Now, more than ever, success will be dependent on your organization’s ability to innovate in ways that meet and exceed these rapidly changing expectations. In this general session, Frank Capek will review leading examples and illustrate the practical disciplines required to create highly engaging, next generation customer experiences.
More than ever orchestras are trying to connect with local schools but have challenges with changing demographics, shifting personnel, district budgeting and bureaucracy. In this session we’ll discuss how to get to the district decision makers, the most effective ways of connecting with schools, and how your orchestras can play a more meaningful role and have greater impact.Louise Music, learning coordinator, Alameda County Arts
Our January 13th Ask an Expert webinar was so popular that we decided to have this Expert on hand for an entire hour. Join our nonprofit attorney for a discussion that will cover everything from charitable donations, elections and lobbying, compliance, personal liability of Board members, filing taxes, unredacted Schedule B, and more.
The music service, Pandora, was first on the scene to disrupt how music listeners define what they "like." Find out how Pandora instantly satisfies each listener with custom-made curated programming within milliseconds and what our orchestral industry might learn from them about programming for our own audiences.
A little bit of creative anarchy can reap surprising rewards! The ubiquitous galas and golf tournaments of years past can become tired revivals without a fresh outlook and an energetic event team. Yet the once-mighty volunteer organizations that coordinated these massive affairs are shrinking at an alarming pace and new recruits are hard to find. What’s an orchestra to do? Throw a party that everyone wants to be part of! Join this session for inspiration, innovation and go-to events that tweak, twist, or completely turn the typical fundraising event inside-out.Moderator: Jeri Crawford, president, Las Vegas Philharmonic
Hailing from a small pastoral Kibbutz in Israel, Maya Beiser’s story is both unlikely and inspiring, and her artistic ambitions are boundless and revolutionary.Maya has dedicated her work to reinventing solo cello performance in the mainstream classical arena. She will speak about her artistic path and inspirations, as well as her vision for reclaiming the cultural relevance of concert music performance.
$ Advance registration required.
ACSO's Most Valuable Player Awards presentation will also take place during this luncheon.
We conclude this Conference…to celebrate! After more than three decades as our valiant and vivacious leader, ACSO executive director Kris Sinclair is disrupting her life and ours. Join us for a very special Finale Reception to honor Kris’ exceptional achievements at the helm of this organization and wish her well as she transitions to a richly-deserved retirement filled with family, friends, travel, and – of course – superb music.
*Advance registration required.